My Take-aways from Release Notes #1

October 30, 2015

Attending a conference typically requires both money and time. It’s always an investment in yourself, and sometimes, it’s also an investment in your buiness. So how much should the return on that investment be? I’m not talking about the value of the friendships that you make – those are priceless – what I’m interested in is the business value. What’s an acceptable rate of return for hauling yourself away to a conference?


My target is 10x.

So what did I take away from the inaugural Release Notes conference that will help me get a 10x return on my investment? Here’s my list by speaker:

  • Myke Hurley – If you’re in a position that’s making you miserable, you have to make up your mind to face into the pain and change direction. Things aren’t going to get better otherwise.
  • Georgia Dow – Keep the user’s perspective in mind when designing UI workflow. How they perceive it is what matters. Where they might become frustrated is what matters. Create an experience that puts them in the zone, and they will reward you.
  • Pieter Omvlee – Target the professional market. The cash is there. Also, never be shy about sharing your complaints about the App Store. Eventually the right people will take notice.
  • Rob RhyneTo re-coin a phrase, “It’s the business, stupid.” You’ve got to have a good grasp, and pay attention to, the fundamentals of business, e.g. cash flow, et. al.
  • Chris Liscio – More emphasis on targeting the professional market. Don’t participate in the race to the bottom. Don’t overlook the Mac App store. Running a business requires having and using connections. Don’t be bashful about that.
  • John Saddington – Successful indie time usage equation = 50% enginering + 50% marketing. Easy to say…must become easy to do.
  • _David Smith – Get your definition of success fixed in your mind, and then use that to filter every decision. Ruthlessly ask: Does (insert next action I’m going to take) get me closer to my goal?  Also, figure out and wield your superpower well. Get comfortable with, and use what makes you remarkable.
  • Daniel Pasco – QA is a necessary evil that requires common sense balance and does pay off. Also, rocket science has it’s share of sad stores.
  • Jean MacDonald – Sponsor podcasts to promote your app.
  • Jim Dalyrmple – 1) Living in Canada is dangerous. 2) If you hire, it’s expensive to get it wrong. 3) It is indeed possible to get paid in Heineken for a speaking gig.

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